Does Your Family Name Evoke Distrust?
Life is in motion, everyday we must make progress. The truth is that we may not be where we want to be, howbeit, we are not where we used to be. Without progress, we would retrogress. Talking about making progress, you must find out where you are before knowing what direction to head towards. Hence, as regards this series on building a family brand, to know the next step to take, you must determine where you are; this implies who people perceive you to be. Over a decade ago, I spoke to some of my closest associates, asking them a number of questions about what they thought of me. As a rather reserved person, it was one of the boldest moves I have ever made up until that point. The feedback I got from them completely transformed my life. Many of them burst my ‘bubbles’, revealed my weaknesses and strengths; it was like a 360 S.W.O.T analysis.
This is why I am asking you to do the same today. One of the learning points I took away while I was an ‘exceptional customer service activator’ was that your customers’ perception of your brand is more important than yours, they call the shot! Therefore, to begin the process of building a formidable family name, begin by asking your inner circle key questions. For instance, what feelings, images, ideas are evoked when you hear Chidi & Victor Akunna? When you analyse thought leaders, under what category would you classify these names? Are they premium, average or mass market brands? This is just an example you can use for yours.
Knowing where you are is strategic for determining where to go. Share with us in the comment section, if you will, how you go about building your family name.
THINK & ACT: Draft your own questions, capturing what you want to learn, then get to work.
PLEASE SHARE ON SOCIAL MEDIA
Chidi & Victor Akunna
Connected Hearts Daily Devotional (C) 2016
Family Brand Series 062
Follow us: Pin 73E8821E
Photo Credit: Blog.nus.edu.sg