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family name

How Do You Avoid Family Heartache?

One of the first lessons I learnt in leadership is the importance of buy-in. People don’t support your project, cause or company unless they first buy-into you. This principle also applies in sales, customers must connect and trust you before they buy from you, unless of course you enjoy monopolistic privileges. Bringing this principle to this series on family name,…

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Does Your Family Name Evoke Distrust?

Life is in motion, everyday we must make progress. The truth is that we may not be where we want to be, howbeit, we are not where we used to be. Without progress, we would retrogress. Talking about making progress, you must find out where you are before knowing what direction to head towards. Hence, as regards this series on…

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